STRATEGY RACE

Business is a race, in which reconciled strategy and well-consolidated team predetermine the success. We come out of our offices together with the customer to:

  • Create a strong strategy;
  • Get an involved team ready to bring these decisions to life;
  • Form a common information field.

The STRATEGY RACE methodology successfully meets the following challenges:

  • The market launch of a new brand, line;
  • Innovative activity, the improvement of current products and processes;
  • Repositioning of an existing brand and its strategy;
  • Portfolio strategy;
  • Marketing and communication company strategies.

Presentation

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SHTOLZMAN&KATZ

The Shtolzman & Katz team has been specializing in branding for more than 19 years. During this time the company’s portfolio has been replenished by dozens of successful brands. The agency is currently using its own technologies of branding. We offer our clients strategically right decisions supported by careful market analytics and best practice, as well as thoughtful and comprehensive approach in hand. We are one of the few agencies which have a serious classical art school behind and do not hesitate to learn constantly, tracking global trends in the creation of trademarks and packing. The main services: the creation of logos, corporate styles, brand books and packing.

Portfolio

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LOL

The main task of the LOL team is to make advertising a client’s earner. We possess the technology of reasoned marketing decisions development and we apply it before starting the creative. We conduct analytics of market, customer and brand, study rational argumentation and only thereafter proceed to the emotional embodiment of an idea. We offer our customers creative solutions, based on the rational properties of a brand and its advantages. We produce creative concepts for outdoor advertising, advertising on the radio and TV, in the press and in the Internet, for any online and offline media, we embody the ideas in emotional and «tasty» design and supplement it with a worthy copywriting.

Portfolio

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NOSUITS

NOSUITS is a team that solves strategic and tactical communication tasks of a customer. The team capable to operate projects of varying complexity. We are distinguished by regional expert examination and real field experience, as well as a thorough understanding of intrigues of any project. We implement an effective mix of online and offline communications, consistently showing high working efficiency. Thanks to a strategic approach to the creative ideas, our ideas always work for a customer’s goal.

ANTON SUSLOV

      Jeff Richards was right, saying: “Creativity without strategy is called art. Creativity with strategy is called advertising.”

SVETLANA MURANOVA

      Advertising is the ability to feel and transmit the very heartbeat of business in words, paper and ink.
Leo Burnett

VERA STELMAKH

      Success is always on the side of experience and knowledge.

ANASTASIYA KOLCHEDANTSEVA

      Talent is the ability to do something hard enough and for a long time to produce outstanding results.

ANASTASIYA SVERDLOVA

      Three basic rules of effective time management. Schedule your tasks for a day. Pass them to others. Pass to others what's left.

GENNADY ZHUKOV

      You will definitely spend too much if you want to save money on good advertising. It is like buying a ticket for three quarters of the way to Europe: you have spent the money, but haven’t reached it.

ALEKSANDRA ANISIMOVA

      In work, as in life, it is important to do good.

EKATERINA ZAYATS

      Human progress is driven by a passion for adventure and lateral thinking.

NIKOLAY KRUT

      They say that Bill Bernbach always carried with him a card reminder to his meetings with customers which said, "Maybe he’s right".

OLGA GOLUBEVA

      Advertising is the most fascinating thing of all that you can do without undressing.

ULYANA GALANINA

      Do it normally - it will be normal.

YANA GRIVA

      Advertising is an art. And, in the words of Denis Diderot, the art is to find the extraordinary in the ordinary and the ordinary in the extraordinary!

ANDREY RUBAN

      Old Disney once said, “If you can dream about it, you can accomplish it.”

LILIYA LILIK

      I always remember about Ogilvy: “The consumer is not an idiot, he is your wife”

IGOR LEVIT

      The feeling of involvement in the creation of the beauty of the world around can’t be compared with anything.

YURI LIZUNOV

      Nothing is impossible. Not for me, not for you, not for anybody at all. Many things are difficult, in any case, almost everything in life is difficult. But "impossible" is a meaningless word. Dangerous, false idea.
Max Frei

SVETLANA SHUMILINA

      A favorite work wakes us up early, and we gladly get to it.
William Shakespeare

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